Vrudhii Skin
Focus of the Case Study
This case study explores the Facebook ad campaign run for Vrudhii Skin Centre, focusing on lead generation, strategies used, campaign execution, and key results.
Summary
/ Objective & Overview
Objective
Generate patient inquiries and appointment requests for a specialist treatment.
Overview
Vrudhii Skin Centre aimed to attract targeted patients interested in specialized skin treatments through a focused Facebook ad campaign.
Client Overview
/ Introducing The Brand
Vrudhii Skin
Vrudhii Skin Centre is known for providing high-quality skincare treatments, specializing in advanced dermatological services. The clinic is dedicated to offering personalized care, making it a trusted name among individuals seeking professional skincare solutions.
Target Audience
The campaign targeted patients with specific skincare concerns, focusing on:
Individuals looking for specialized dermatology treatments
Patients seeking professional advice on skincare solutions
Health-conscious individuals in need of effective skincare remedies
Campaign Strategy
The strategy focused on precision-targeted ads showcasing the expertise of the specialist doctor at Vrudhii Skin Centre. The ads highlighted the clinic's specialization in dermatology and encouraged viewers to inquire via WhatsApp for more details or to book appointments.
Execution
Timeline:
1 week
Budget:
50% of the allocated budget
Ad Platforms:
Facebook Ads
Results
/ Campaign Results
Reach
17,000+ people on Facebook
Leads
Over 15 WhatsApp inquiries for appointments within a week
Budget Used
50% of the planned budget
Challenges and Solutions
We help hotels, restaurants, and hospitality businesses attract more guests, boost bookings, and enhance customer experience with powerful digital marketing solutions.
Challenges:
High Competition in the Skincare Industry
With many clinics offering similar services, it was challenging to differentiate Vrudhii Skin Centre from the competition and drive immediate action.
Solutions:
Event-Based Targeting
By focusing on the uniqueness of the specialist treatment and using precise ad targeting, the campaign successfully positioned Vrudhii Skin Centre as the go-to clinic for individuals seeking advanced dermatological care. WhatsApp contact for direct engagement was emphasized as a convenient and trustworthy communication method.
Key Takeaways
1
Precision Targeting Yields Results
The campaign effectively reached individuals with specific skincare needs, proving the importance of highly-targeted ads in niche markets.
2
WhatsApp as a Lead Generation Tool
Direct inquiries through WhatsApp increased engagement and conversions, making it a valuable channel for appointment scheduling.
3
Effective Budget Management
Achieving significant results with only half the allocated budget showed that focused strategies could deliver high returns with minimal investment.
Conclusion
The Vrudhii Skin Centre campaign was highly successful, generating over 15 appointment requests within just one week while using only 50% of the allocated budget. Precision targeting and WhatsApp integration played crucial roles in the campaign's effectiveness.