Happop
Focus of the Case Study
This case study explores the Facebook ad campaign run for Happop, a gourmet popcorn brand, focusing on lead generation, strategies used, campaign execution, and key results.
Summary
/ Objective & Overview
Objective
Generate leads from distributors in key Indian cities.
Overview
Happop, known for its unique popcorn flavors, aimed to connect with distributors across multiple cities using targeted Facebook ads.
Client Overview
/ Introducing The Brand
Happop
Happop is a gourmet popcorn brand that focuses on innovative, diverse flavors. The brand is popular for its premium quality and variety, appealing to snack lovers and distributors looking for unique products.
Target Audience
Distributors in key cities:
Karnataka: Bangalore
Telangana: Hyderabad
Gujarat: Ahmedabad, Surat, Vadodara
Tamil Nadu: Chennai
Maharashtra: Pune
Rajasthan: Jaipur
Uttar Pradesh: Lucknow, Kanpur, Ghaziabad
Uttarakhand: Dehradun
Punjab: Chandigarh
Campaign Strategy
The campaign used geo-targeted ads tailored to specific cities. Continuous optimization was done based on ad performance to improve effectiveness.
Execution
Timeline:
20 days, with four 5-day phases.
Budget:
₹2,800 per phase.
Results
/ Campaign Results
Leads
900+
Impressions
106,461
Reach
43,188
Total Spent
10,601
Cost per result
10.91
Challenges and Solutions
We help hotels, restaurants, and hospitality businesses attract more guests, boost bookings, and enhance customer experience with powerful digital marketing solutions.
Challenges:
Low Engagement in Some Cities
In cities like Ghaziabad and Dehradun, engagement levels were lower than anticipated despite targeted geo-advertising.
Budget Constraints for Continuous Optimization
With a modest budget, making frequent and significant adjustments to the campaign was challenging.
High Competition
Established snack brands in certain cities overshadowed Happop’s presence, making it difficult to capture distributor interest.
Solutions:
Localized Ad Copy
Tailored ad content to better align with regional preferences and distributor needs in underperforming cities, improving engagement.
Prioritized Budget Allocation
Focused ad spend on higher-performing cities and optimized less effective regions based on performance data.
Highlighting Unique Selling Points
Emphasized Happop’s innovative flavors and premium quality to differentiate from competitors and attract distributor attention.
Key Takeaways
1
Geo-targeting is crucial
Focusing ads on specific cities helped generate highly relevant leads.
2
Continuous optimization
Regularly adjusting ad copy and targeting based on performance improved the results.
3
Budget allocation matters
The campaign showed that a modest budget, when strategically allocated, can lead to impressive outcomes.
Conclusion
The Happop campaign was successful, delivering over 900 leads in 20 days with a relatively low budget. Geo-targeting and ad optimization were critical to the campaign's success.