How social media presence adds value to the business

How Social Media Presence Adds Value to the Business

Social media platforms hold the power to circulate a small piece of information across the globe at a much faster pace. They serve as a common source of interaction among people, establishing themselves as the largest network for marketing.

The humanization of the brand adds authenticity and genuineness, allowing direct interaction with the audience. This interaction provides insights to determine effective strategies. Optimal utilization of social media platforms can provide brands with unparalleled competitive advantages.

Statistics of Social Media Presence Benefits

Instagram and Facebook are the two leading platforms for social media marketing (SMM), followed by LinkedIn, Pinterest, and Twitter. Every platform has its importance with various audience segments.

It has become an integral marketing strategy, as studies have shown that around 80% of all Instagram users follow brands, and 60% have discovered products/services through it. Additionally, a third of these users have contributed to sales. While 74% of users found new brands on Facebook, 41% found new products/services.

Across all social media platforms combined, the active Indian audience amounts to approximately XX million users. Having a social media presence enables brands to cater to their audience and broaden the segment as well.

These social media presence benefits are indispensable in the long term.

Brand Awareness and Recognition

Having an active online brand persona allows audiences to become more aware of the brand and contributes to brand retention. Recognition is essential for every brand as it leads to brand building, staying relevant with the audience, and being a topic of conversation.

Audience-generated conversations around the brand allow more users to be introduced, participate, and add value. This also provides rich insights for social listening, allowing the brand to know more about the audience, their preferences, and their perspectives.

Convey Brand’s Message

Social media is a great platform for brands to connect informally with their audience and convey their perspectives, stories, and objectives. Using the platform effectively fosters a genuine relationship between the brand and the customer.

Weaving values with stories from customers, employees, and team members portrays the authenticity of the brand and its values. The stories and experiences shared can positively and extensively impact the brand by humanizing it.

Drives More Traffic and Sales

Brands with a social media presence on platforms that cater to their audience segment allow users to find them more easily. This also allows the creation of original, innovative, and relevant content that resonates with the audience and invites their interest in the brand.

Having interesting and compelling content along with a well-crafted bio builds curiosity within the audience. Providing website links and a call to action (CTA) adds value, generating leads and social traffic with conversions for the website.

Responsive Customer Service

Social media effectively humanizes the brand, enhancing its identity to bond with customers on a more personal level. This builds trust, allowing customers to approach brands directly.

By utilizing communication sources correctly, brands can better understand and respond to customer queries and provide improved products and services. This interaction acts as a method of promotion, showcasing the brand's customer service, boosting faith among existing and new customers, and building brand loyalty.

Every activity on the brand’s social media impacts its valuation, directly through reach, engagement, and social traffic or indirectly through social insights. With the increasing usage of social media among users, it will continue to be an impactful platform. An effective social media presence can immensely contribute to boosting traffic, sales, and revenue for a brand.

Resources

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