Social media platforms are informal communication channels for the large audience it holds. Its efficient use by businesses can help them build genuine relationships and a robust online persona. Although blogs are primarily a formal channel of information, their addition to social media can enable businesses to establish authority and authenticity.
Why blog sharing on social media is important
Creating engaging content is one of the substantial aspects of social media marketing, and blogs can efficiently drive conversations amongst audiences to engage and interest them in the business. They can help build long-term relationships with potential customers and benefit the business.
Social media is an ideal platform for promoting blog content, which enables it to reach a larger audience and showcase the brand’s knowledge and expertise. Additionally, blog backlinks on social media can encourage the audience to increase the landing page click-through rate (CTR) and lead to potential conversion.
How blogs can benefit social media marketing
- Shareable content: Blogs are highly shareable content on social media that give the audience knowledge, insights, news and updates about industries-specific topics. They are a suitable content format for most social media platforms like Facebook, Twitter, LinkedIn and Instagram. Consistent sharing of valuable and informative content can allow the business to gain credibility and build customers’ trust.
- Increase reach and engagement: Blogs effectively reach the target audience through relevant content and encourage them to share it further. Sharing informative content has the potential to increase engagement rates through likes, shares, and comments, which can increase brand visibility and reach a broader audience.
- Drive traffic to landing pages: Blogs interest relevant traffic and direct them to landing pages through a strong call-to-action (CTA). It can seamlessly lead the traffic to a specific action like filling out forms or conversions. Blog sharing is an excellent opportunity for businesses to generate potential conversion.
- Improves SEO: Social media platforms offer social signals (likes, shares) that indicate the quality and relevance of the website and contribute to SEO rankings. Since blogs are shareable and engaging and contain backlinks to landing pages, they play a crucial role and improve the website rankings in SERPs.
- Build Thought Leadership: Blogs are a powerful tool for businesses to share information, industry updates and their brand message, which enables them to distinguish themselves from their competitors. Blogs also showcase the business’s knowledge and understanding of the customers, which allows it to establish authority and build strong thought leadership.
A successful social media marketing strategy boosts brand awareness and traffic, which allows the brand to establish itself as an expert. Blog sharing on social media can leverage both channels, cater to mentioned aspects, and build genuine relationships leading to long-term customers.
Do businesses need blogs for social media marketing?
- Blogs can help build long-term relationships with potential customers and benefit the business.
- Blog backlinks on social media can encourage the audience to increase the landing page click-through rate.
- Blogs are highly shareable and increase reach and engagement, driving traffic to landing pages, which improves SEO rankings and establishes brand authority.
