5 ways to build an organic following on social media 

• Introduction 
  • SMM as a strategy 
  • Platforms 
  • Benefits: Engagement, loyalty, SEO 
• 5 ways 
  • Niche content 
    • Logo, Username 
    • Caters to audience 
    • Optimize BIO with CTA’s 
    • Balance : promotional , informative , engaging content 
    • Pick One Design theme 
    • Captions: SEO rich, Add links to post/profile 
    • Relevant hashtags 
  • Consistency 
    • Regular posting 
    • Content calendar 
    • Time of the day 
  • Collaboration 
    • Join online communities 
    • Be part of conversations 
    • Collab influencers and pages 
    • Share content, tag from community, comment 
  • Responsive 
    • Respond to comments 
    • Shows authenticity 
    • Leads to word of mouth promotion 
  • Promotion 
    • Select main social channel 
    • Cross platform promotion (1-2) 
• Conclusion 

Keywords:  
Audience 
Content 
Reach 
Engagement 
Engagement rate 
Engaging on social media 
Social media platforms 
Social media market 
Social media influencer 
Social networking sites 
Social media calendar 
Social media engagement 
Social media impression 
Instagram followers 
Organic followers 
Organic growth 
Organic reach 
Organic content 
Influencer marketing 
Organic engagement 
brand growth 
Brand 
Organic 

Social media marketing plays a huge role in humanizing businesses and brands. The market opportunities built by social media strategy provide an unparalleled competitive advantage. With an increase of social media platforms like Facebook, Instagram, LinkedIn, and more others; the growth opportunities also have also risen as every platform has its own unique audience segment. 

Social media marketing offers opportunities for businesses and especially small businesses. It provides benefits like increased brand awareness, recall, and service satisfaction through interaction and the relationship built organically with the followers. The increased organic engagement invites social traffic benefitting the SEO, overall providing a positive impact with correct techniques. 

Here are 5 effective ways to build an organic following on social media: 

• Create niche content :
  Creative content that caters to the target audience catches their eye quickly. For easier brand recall it is recommended that the brand logo and username be simple and used often. It is necessary to create original content, incorporating the brand value proposition. There should be a balance maintained between promotional and informative content. This keeps the audience engaged and interested in the brand. 
  The caption is another essential aspect for organic following as the addition of keywords and links, helps both, SEO and Social media SEO. Relevant hashtags are equally important as they boost organic reach. Link addition in the profile bio also witnesses a boost in organic social traffic. 
• Maintain regularity : 
  To stay relevant with the current audience and build a more organic engagement, it is necessary to post regularly and stay active on the social media platform. Regular posting is often misunderstood as posting on the social media platforms irrespective of the post relevancy. on the contrary, random posts do not help with organic engagement. Every post must contain resonance with the brand and the organic following it aims to build. This requires content planning and social media post-scheduling. 
  Researching the type of content that resonates with the audience as well as the peak time of their activity eases the process of planning and social media post scheduling, benefitting the organic reach. 
• Collaborate : 
  Collaborating with fellow brands irrespective of their brand’s industry allows followers to reach organically beyond the target audience segment. Collaborating with various pages and influencers has also seen impactful organic growth for brands. Influencer marketing leads to 43.2% of organic sales and 78% of brands believe to receive organic reach through it. 
  Sharing, commenting, and interacting with other brands also leads to more followers organically reach the brands. Interacting and being part of communities help the brands find more about their audience’s preferences, learn more about the market trends and acknowledge ways to attract more organic following. 
• Be responsive :
  To invite organic engagement on social media it is necessary to build a relationship with the current audience. Responding to positive comments, solving queries, and problems allow the brands to build trust and loyalty amongst their customers. The positive response from the audience can be used as testimonials that attract more followers. The testimonials also lead to word-of-mouth promotion. Responding to the followers, shows brand authenticity, allowing the brand to stand out in the crowd. 
• Promotion : 
  Promotion is the most important criterion of social media marketing strategy. Social media marketing has been said to have helped 98% of brands with their promotion. It is a beneficial strategy for businesses and brands across all industries. Though, it is very essential to have knowledge about the target audience and their preferred social media platform. Promoting brands on the wrong platform wouldn’t be helpful to gain followers or sales. Promoting brands across platforms allows an increase in the organic following but only when they are limited to 1 or 2 platforms. Promoting content across all platforms might divide the followers and not be able to organically reach as many followers as focusing on 2 or at the most 3 would. 
  Even though boosting organic growth might take a while to build and requires patience, it is like SEO, a long-term effective practice showing positive results. This cost-effective strategy requires humanizing the brand with its smart approach, rich quality content, and higher interaction with the audience. Altogether the user experience brands provide builds the organic following.