A well-established online presence is essential in the digital era with the increasing competitiveness in market landscapes. Google My Business (GMB) is a primary and highly effective tool to aid businesses and build a robust online presence. Its efficiency benefits businesses with leverage to achieve a competitive edge.
Why your business requires Google My Business
To increase visibility: GMB allows businesses to appear on the local search results when a relevant search occurs near the business. It increases the business’s visibility to potential customers and attracts more customers. Increased visibility on SERPs also leads to increased website visits and in-store traffic.
To Improve credibility: Google’s verification process establishes authenticity for the business and its provided information. A Google-approved business receives increased trust from customers. GMB review feature allows genuine customers to give feedback and positive reviews that help the business to build credibility with potential customers.
To enhance customer experience: the GMB listing allows potential customers to quickly find the business and access its essential information like contact details and website. Another GMB feature enables customers to ask questions about the business and message them directly. Direct communication with potential customers can influence the purchasing decision and enhance an overall experience.
To increase sales: GMB listings allow businesses to include strong call-to-action buttons like ‘call now’ and ‘visit website’, which increases the probability of customers making an action. Genuine reviews also influence the decision of potential customers rendering a well-optimised GMB profile essential for
Benefits of Google My Business
Improves Local SEO: A well-optimised GMB profile with accurate information regarding the business, like the name, address and phone number, can enhance the business’s local relevance and increase its visibility in search results. Its link to Google maps helps potential customers navigate business locations, and providing positive reviews builds an online presence, which improves local SEO.
Quickly available contact information: GMB provides features that allow quick availability and accessibility of business contact information for customers, leading them to potential actions. It provides customers with a direct calling feature from search results, direct links to websites and Google maps. It conveniently allows potential customers to contact the business through messages.
Increases customer engagement: It allows businesses to create posts and update potential customers with events and promotions. Businesses can also showcase their products/ services through image videos and links. Its review and Q&A feature also enables easy interaction with potential customers and provides them with an excellent experience. The business’s responsiveness to feedback can showcase commitment towards improving customer service.
Valuable insights: Besides the feedback, from customers in the review section, GMB can be utilised to gain insights on keywords and phrases, GMB profile reach, engagement, and website CTR. Leveraging these insights to improve the business’s online presence allows it to continue thriving.
GMB can be leveraged to build and enhance a strong online presence for businesses of all types and sizes. Its integration into marketing strategies for businesses is a powerful tool as it provides unparalleled advantages for the long term.
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Why your business requires Google My Business
- Google my business is a primary tool that is essential to establish an online presence.
- It is required for your business to increase visibility and credibility and enhance customer experience leading to an increase in sales and revenue.
- GMB allows businesses with benefits like improved SEO, customer engagement and valuable insights that help businesses to increase their customer engagement.
