Pay Per Click (PPC) marketing is a conversion and performance-based source to reach prospective customers. It consists of search-intent-centric strategies that can maximize sales, and revenue and help in business growth. PPC ads are cost-effective because they require the advertisers to pay only for the clicks they receive. They are highly effective because their visibility before the customers increases brand recognition and click-through rates (CTR), and leads the business to profitability. According to research, 50% of visitors through PPC ads have taken an action.
How PPC can help your business:
- Drives Quality Traffic: PPC ads are highly target oriented enabling the audience to find your brand. It increases brand exposure which leads to establishing a stronger brand identity. These ads appear on the first page of search results for an audience that intends to make an action or a purchase. This increases the chances of attracting quality traffic and generating a conversion.
- Increased Revenue Generation: PPC ads are focused on the target audience which can be highly influential for them. They have a strong ability to drive quality leads into the sales funnel which increases their potential for conversion. They also contribute to the website’s primary KPIs and generate direct revenue.
- Cost Effective: Advertisers only pay for the clicks they receive for PPC which allows them to control the budget and campaign by making changes or stopping them if they underperform. It allows brands to form a budget and increase or decrease the ad spend on focus areas. This allows them better ROAs.
- Benefits SEO: PPC and SEO work well together. PPC can provide valuable insights about the target audience like keywords search volume, competitiveness, keyword strategies and more. When ads appear in paid results along with organic results, users are more likely to find the website relevant and valid.
- Benefits social media strategy: PPC and social media marketing campaigns together can provide cross-channel insights into the audience based on demographics and interests. Paid social media ads also enable building deeper engagement through likes, follows or reshares that lead to increased brand awareness.
- Retarget visitors: Brands appear multiple times in front of their audience before a connection is fostered. Remarketing enables brands to reappear before the audience to grab their attention. Retargeting visitors aim to associate the brand with the certain product/ service they searched for.
- Measured Performance: PPC ads allow analysing of data in real-time, based on the keywords’ effectiveness, visitors rate, conversion rate and more. Measuring the data and performance aids to identify areas of improvement and making data-driven decisions that can improve the ad campaigns and ROI.
PPC marketing offers businesses abundant data on their target audience with close monitoring of strategies. Utilising it with precision and effective strategies enables the business to lead overall growth.
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- What is PPC marketing?
Strategies that are cost-effective with the aim to reach the target audience that has the search intent of conversion. - Is it important?
It is highly essential for businesses to reach prospective clients and lead them through the sales funnel - How can it help your business?
The strategies offer audience insights and measurable results to create campaigns that drive quality traffic to the website and increase sales and revenue.
