The rise of social media marketing, content marketing, and performance marketing has led to SEO being misconceived as old, unimportant and dead. SEO is assumed to be dead because its old strategies don’t produce results. However, with algorithm-relevant and updated strategies, SEO is highly relevant and essential for businesses.
Should businesses do SEO in the era of performance marketing?
Performance marketing is an effective result-driven strategy for businesses with specific marketing goals. It is beneficial and can be implemented along with SEO to achieve results, but it cannot replace SEO.
Search engines are constantly updating SEO algorithms, and require regular upgradation of strategies and techniques to derive results.
SEO is a highly essential strategy that aims to improve the website’s visibility by improving its rankings in the search engine result pages (SERPs). It is effective for businesses to attract organic traffic, and build a strong brand and online presence for the long term.
Why is SEO important for your business?
SEO is effective for businesses through practices like offering a better website user experience. This builds an exceptional brand image before the customers which improves engagement rates. The increased traffic can improve sales and conversion rates leading to better ROI. It also provides a competitive edge to businesses enabling them to stand out in the crowd. SEO is relatively a cost-effective strategy as its results offer long-term reaping benefits to the business.
Its benefits
- Increases visibility: Effective SEO strategies like on-page, off-page and technical optimisation, backlinking and relevant keywords for websites can enable the website to rank higher on the SERPs. Local SEO strategies like local keywords and listings also help to attract and increase traffic with a higher probability of conversion. Increasing visibility can build authority and reputation for the brand.
- Optimised website: An SEO-friendly website is high-performing and responsive, and consists of rich and optimised content with relevant keywords. They are also secure and mobile-friendly with backlinks, interlinks, robust structure and navigation. These aspects collectively offer the users an exceptional user experience, leading to increased user-engagement rates and reduced bounce rates.
- Aids Performance marketing: Websites optimised for SEO hold more relevance and quality for the users. When performance marketing ads send traffic to SEO-optimised landing pages, the users are likely to convert or make an action. SEO practices improve a website’s performance, which leads to the improvement of performance marketing campaigns.
- Builds brand credibility and trust: When websites consistently appear higher on the SERPs organically, they establish a strong online presence and brand recognition for the relevant query. The brand authority built through SEO makes the website credible and trustworthy to potential customers.
- Generates quality leads: SEO attracts potential customers actively searching for products/services. Higher rankings and optimised websites can improve the engagement rate of potential customers and encourage them to stay longer on the website, which can generate quality leads.
SEO caters to all sizes of businesses from every industry. The SEO-created online presence offers unparalleled benefits that are crucial to remaining relevant and thriving in the competitive markets.
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Should businesses do SEO in the era of performance marketing
Should businesses do SEO in the era of performance marketing
- Performance marketing is an effective strategy to achieve specific goals while SEO is a highly essential strategy to establish an online presence and long-term results.
- SEO organically builds brand authority, credibility, and trust while aiding performance marketing ads to help brands achieve their marketing goals.
- SEO offers unparalleled results and cannot be replaced by other marketing channels.
