The search engine provides users with the search intent and relevant results. SEO leverages this intent to show on the SERPs and boost quality engagement and generate leads. SEO allows insights into the relevant search intent and user behavior, which can also be utilized for SEO testing.
The internet boom in India since 2014 has resulted in a rise in local searches, benefitting local SEO. The increase in mobile traffic on websites has also led to the Google algorithm prioritizing websites that are SEO-friendly and mobile-friendly.
When SEO-friendly pages show on the SERPs, they evidently receive higher engagement and sales as they provide the users with a seamless experience and engage recurring customers.
SEO always prefers the websites best catering to the user’s search intent. Creating the website with relevant content that is planned and carefully for SEO strategies enables the websites to be at their highest efficiency beginning in more revenue. SEO strategies are aimed at making websites discoverable and generating growth and higher ROI for businesses.