Every business aspires to generate higher sales revenue and lead long-term growth. It is achieved through increased brand awareness and recognition that drive traffic to the business, which can be derived through SEO and local SEO.
SEO and Local SEO
The two strategies are often confused because both aim to increase visibility by optimising the business’s online presence. However, the purpose of Local SEO as a strategy is to focus on the business’ geographical location and increase its visibility within the local search queries. And SEO focuses on a larger audience and broader search queries, which are not necessarily location-based but can be related to the business niche.
Their key differences
- Target Audience: Both strategies work towards increasing brand visibility among different audiences, although some audiences overlap. Local SEO targets potential customers searching for a business in specific geographical areas, while SEO targets a broader audience searching for industry-specific information, product, or service.
- Keywords: Local SEO keywords and phrases are location-specific and long-tail that are product or service-specific. Keywords for SEO are majorly high-volume and based on the audience and industry.
- Content: Content is differentiated by location and industries-specific focus, wherein local content can be community or attraction-point-based, and SEO content includes topics that help the business establish itself as a thought leader.
- Citation building: Quality citations are crucial for local SEO as they mention the business’s NAP and other relevant websites. It enables search engines to verify information accuracy and builds brand reputation, which improves local SERPs rankings.
- Backlinks: High-quality backlinks are essential for SEO as it provides the business credibility and establishes website authority.
- Optimization: Local SEO includes local keywords, GMB listing, citations and building a positive business reputation through GMB reviews. And for SEO, creating keyword-rich, quality content, optimising the website and structure, and quality backlinks can improve overall brand authority.
Their impact together
- Improved rankings: Optimisation through both strategies can improve the business’ visibility in search results. It can invite more website traffic, conversion and revenue, which increases growth opportunities for the business.
- Quality traffic: Targeting location and industries specific keywords can allow the business to attract quality traffic, which is actively searching for relevant products or services. Organic traffic that converts is more likely to become long-term customers.
- Improved customer experience: Both strategies make it easier for potential customers to find information, engage with the business and seamlessly take desired actions. Their efforts towards improving and offering excellent online experience increases likely heard of customer loyalty.
- Competitive edge: Ranking higher on SERPs for location and industry-specific search queries can establish a robust online presence locally and widely. It can build the business as an expert in the industry and provide a competitive edge.
Local SEO and SEO are highly essential for every business’s growth and development. Incorporating the two approaches in a marketing strategy can offer distinguished advantages.
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Local SEO vs SEO
Local SEO vs SEO
| Local SEO | SEO |
| Focuses on geographical aspects like location, attraction points and communities. | Focuses on a large audience, industry-specific and website authority. |
| Increases visibility and credibility in local searches through GMB listing and quality citations. | Increases visibility and brand authority in SERPs through a seamless website with quality content and backlinks. |
| Together they offer improved rankings, quality traffic, an improved customer experience and a distinguished competitive edge. | |
