Social media marketing has taken an important platform in the digital marketing industry. It’s easy accessibility has led the audience and the brands to easily interact without a middle person and nurturing personal relationships leading to many satisfied customers and the growth of the brands. Strategic use of social media can successfully benefit both, the brand and the customer.
Instagram for Small Businesses
Instagram is one of the first social media platforms where people discover brands, products, and services. 83% of users have affirmed the same. Its large population can be a highly beneficial marketplace for small businesses, making it an ideal platform to begin social media marketing. Instagram marketing is cost-effective but requires correct strategies concluded upon analyzing the business industry, target audience, resonating content, demographics, competition, and other criteria.
Investing time and effort in Instagram marketing can have good returns. As per research, 90% of Instagram users follow at least one brand and 44% of users shop on a weekly basis. The audiences on Instagram are majorly interested in small businesses and their products. They are more likely to visit the pages and interact with them upon encountering them.
Instagram shops
Introduction to Instagram shops has been a boon for small businesses. This feature lets eCommerce businesses maintain and operate their own stores on their business profile like various other eCommerce websites. The distinctive advantage it provides is the large audience it holds, of more than 2 billion users. Among these users, 70% are willing to shop in the app.
The Instagram store acts as the storefront with curated collections and products for users to browse through and learn various details about the product like its color variation, pricing, availability, and more. It also lets the customer make direct purchases enabling a seamless transaction and likely more return customers. Utilizing it optimally can allow the ads to boost reach and better ROI. Instagram analytics can aid in understanding the ads’ reach, and engagement and improvising the campaigns.
Importance of Instagram marketing
Instagram is a great platform for users to come across businesses and products without intentionally looking for them. It attracts an audience beyond the target segment, inviting more visitors to the website. It also boosts engagement rates enabling more interaction between the brand and the audience. Instagram is a convenient platform for users, they provide feedbacks that can be utilized by brands for improvisation. Customers are more likely to build more trust with businesses with Instagram marketing.
How to leverage Instagram as a small business
- Use the carousel feature: The carousel feature enables businesses to retarget their audiences’ feeds with another featured photo. Utilizing this feature can enable businesses to have a much higher reach.
- Use Hashtags: Utilize hashtags to increase the reach and engagement further. Using location and region-specific hashtags can further help in growing within the community.
- Resonate more than promote: The audience is more interested and likely to engage with content that resonates with them over content that is only promotional. Exclusively sales and promotional content must be mindfully planned between other non-promotional and highly engaging content.
- Post shoppable: Engage with the users with Instagram’s eCommerce features. It enables businesses to make posts using products from the shop’s catalogs and easily access the product’s limited details within the post itself.
- Engage with followers: Interact with the followers, and engage them in conversations to build their trust and solve their queries. It will enable the followers as well as spectating users to understand the business and their values to build a genuine relationship.
- Consistency, content planning, and scheduling: To remain relevant in the social eCommerce platform it is essential for businesses to remain consistent. Consistency allows users to know the business is active and not dormant, enabling them to develop an interest in the brand. Content planning and scheduling can help in achieving consistency and quality content. End-moment content creation might lack quality.
- Track metrics and draw analysis: Utilize Instagram and analytics to understand and develop campaigns and content that resonates with the users and can reach a much larger audience. The metrics can also be utilized to understand the competition, their reach and engagement, target audience, and content resonation.
- Customers are the best brand advocates: Utilize testimonials from customers to showcase the trust they have in the business enabling other users to understand the brands’ genuineness and authenticity.
Instagram’s easy accessibility has allowed businesses to flourish well and get higher returns with lower investments. Even though Instagram marketing might not always demand financial investments, it definitely requires time and effort which are equally important for businesses and especially small businesses. Continually understand and analyze the insights to cater to the audience with resonating content to keep them invested in the brand. It will also aid in consistently inviting the audience beyond the target segment, planning future campaigns, and growing the business.
