Social media marketing has been providing exceptional benefits to businesses from every industry. However, it has been a recent introduction in the healthcare-physiotherapy industry. It has immense potential to work together and provide unparalleled results. SMM effective strategies can provide the physiotherapist with an increase in patient flow, visibility on SERP, drive quality website traffic, potential leads and conversion.
Why is Social media marketing effective for Physiotherapists?
Social media has an enormous audience that effortlessly segments into an audience for physiotherapists, which is the patients. It is an ideal platform to reach a much larger audience base, attract new clients and foster relations with the current ones with targeted ads. These platforms enable targeting audiences through specific demographics, promoting the practice’s message, and awareness and improving the engagement rate with increased client interaction. The target-specific content and ads have the ability to boost brand recognition and retention, leading to an improvement in lead generation and search rankings.
Its benefits for Physiotherapists
- Increases brand recognition: By offering original, niche-relevant and helpful content to the audience, the physiotherapist can boost engagement rates and build connections with them. Conveying values and unique selling points(USP) along with the content can help them be distinguished and occupy the client’s mind-space. A strong online presence, with consistency, can help reach a larger audience increasing brand recognition.
- Establishes thought leadership: Social media can be utilized by physiotherapists, to promote their practice through patient experience, to share tips and tricks, information and industry news and insights that could be helpful to their audience and demonstrates expertise. Showcasing the doctor’s industry knowledge and awareness towards their patients can help them, to be established as thought leaders provisioning a competitive edge.
- Improves SERP Rankings: One of the most recommended strategies to increase search rankings is to optimize social media persona. A consistent and relevant social media presence offering valuable and trustworthy content to the audience has a high potential to improve the SERP rankings. This increases the visibility and recognition of the practice on social media and search engines.
- Boosts website traffic: Besides the promotional content, the educational and informational content shared by physiotherapists, on social media can also be used, to build backlinks to the website. As mentioned earlier, consistency can increase visibility and improvement in search rankings enabling social media to drive more visitors to the website and encourage them to take action.
- Increases Clinic Credibility: The consistent demonstration of expertise by physiotherapists, offering informative content and showcasing the quality care experience by patients, can enable clients to build trust within the practice. Interacting and answering queries can also enhance the reputation and add credibility. A strong social media presence with thought leadership builds a strong reputation for doctors
- Builds online communities for authentic stories: By answering queries and indulging in discussions on relevant topics physiotherapists can build connections with their audience as well as create a platform for clients to connect with each other to share experiences. This fosters a sense of support within the clients building their trust and a quality experience increasing the potential for brand loyalty.
- Boosts word-of-mouth: Along with the delivery of quality care for patients showcasing the same with experience-sharing testimonials and reviews through social media can enable physiotherapists to attract more patients. The satisfied patients and fostered community can build trust and enhance reputation leading to building word-of-mouth. The social media platform effectively acts as proof for patient care and services encouraging word-of-mouth by its audience.
- Maintains a reputation: The demonstration of physiotherapist commitment towards quality care and providing informational content to its clients enables building a reputation and furthermore enhancing it. With the abundance of online misinformation, social media can be used by physiotherapists to provide credible and relevant information about the industry as well as about themselves and their practice. Maintenance of reputation in this highly competitive field is indispensable and social media is a great tool for it.
In current times, social media has substantial power to influence and generate clients to the website as well as to your physiotherapy clinic. Leveraging it optimally can positively impact the online presence, which also leads to a boost in local and offline persona, increasing patient flow.
Social Media Content
- Social media marketing has been a recent introduction in the healthcare-physiotherapy industry.
- Benefits it can offer Physiotherapists:
- Brand Recognition
- Establish thought leadership and credibility
- Improves SEO rankings and website traffic
- Builds communities and word-of-mouth
- Maintains reputation
