The digitalisation of India has led to the online existence of every industry on social media. It has been positively effective because every industry has an audience present on social media. The healthcare industry has a large audience, that is, the people seeking tips, hacks and advice for better healthcare.
These doctors have effectively leveraged social media platforms to spread awareness
- Dr Tanaya Narendra: Dr Tanaya, an embryologist, is commonly known to the online community as Dr Cuterus. She is a published author and an influencer on social media providing information to her audience through a clear explanation or humorous response.
Dr Cuterus is well known for demystifying female health and sexual health. She identified the problems like myths, taboo topics, and the gap between misinformed, confused, or curious patients and doctors and leveraged the problems, to educate her audience. She is largely active on Instagram and Twitter with a good amount of audience following. She regularly interacts with her audience through queries, comments, and messages, increasing the engagement rate. - Dr Siddhant Bhargava: Dr Siddhant is a well-known nutritionist and ketogenic diet specialist and has helped many celebrities with diet plans and weight management. He is known as a Dr Sid among the online community and uses Instagram as a platform to debunk myths, check facts, and provide tips.
He explains to his audience the importance of a healthy and nutritious lifestyle while advocating for mental health. He provides recommendations and breaks conventional beliefs regarding nutrition through extremely creative and original content to keep his audience engaged. - Dr Rashmi Shetty: Dr Rashmi is a renowned dermatologist and cosmetologist with an excellent online persona. She has established herself as an industry professional with the expertise she shares over Instagram. She understands her audiences’ confusion while selecting the correct skincare products, routines, and treatments, and offers her advice regarding the same.
She engages her audience through images, videos, and live videos. The abundance of knowledge she provides grabs audiences’ attention quickly. Her provided content highlights her niche, providing value to the audience. This is an excellent strategy to keep the audience interested. - Dr Yuvraj Jadeja: Dr Yuvraj known as doctoryuvi to his online audience is an expert ob-gyn. He utilizes his online presence to discuss topics ranging from pregnancy and childbirth to Covid-19, vaccines, and other complex issues like violence against doctors, marital rape, and more issues. He also debunks myths revolving around women’s health issues.
Doctor Yuvi is well-informed and provides his audience with the correct information due to all the misleading information available online. His thought leadership enables the audience to understand and rely on his shared content. - Dr Sarthak Dave: Dr Sarthak is a psychiatrist and a social media presence to advocate for mental health. He often talks about various mental illnesses like depression, anxiety, suicidal tendencies, psychological abuse and more. Although, he uses and appreciates this platform to spread awareness he also acknowledges how the same platform might be affecting the audience negatively.
Dr Sarthak understands the abundance of misinformation available online and provides his audience with advice to help them. He also explains the importance of promoting awareness of such issues as it brings positive change. - Dr Manan Vora: Dr Manan is a renowned orthopaedics and sports medicines specialist who shares articles about bones, joints and muscle health. He educates his audience with research-based information, exercises and fitness tips to maintain good health. His content is highly emphasized in providing advice and information bits.
Dr Manan as an athlete himself understands the importance of sports medicine and promotes the same, highlighting its importance in every individual’s life. His tips and recommendations for the audience are highly engaging and helpful in maintaining a loyal audience. - Dr Agni Kumar Bose: Dr Agni is a dermatologist and venereologist. Through his online presence, he educates his online audience about health. He acknowledges numerous doctors avoiding taboo topics and hence advocates, debunks myths and spreads more awareness about the same.
He aims to make these educational videos and conversations fun for the audience to help them understand easily and in simpler terms. He also understands the quality of content his audience requires and offers the same with spaced content, to avoid overwhelming them with too much content or information. - Dr Vishakha Shivdasani: Dr Vishakha, also known as doctorvee to her online audience is an award-winning nutritionist and an author. She engages her audience with quality content offering them an understanding of healthy eating habits. She is regularly active on Instagram, engages with the audience through live sessions and provides them with advice. She talks about obesity, PCOS, disease reversal, the blend of medicine and nutrition and numerous other topics.
She also utilizes her online presence to showcase testimonials of her patients which establishes her genuineness and builds the audience’s trust. - Dr Prateek Makhwana: Dr Prateek, an embryologist, acknowledges the prejudice, misinformation and non-information around fertility and human reproduction and uses his online presence to raise awareness against the same. Besides these, he also debunks myths about cancer, PCOS, contraception, HPV vaccines and various such topics through engaging reels.
He also offers his audience simple information on topics like vaccination, lifestyle and more. Dr Prateek is well-informed and is motivated to share his knowledge and quality information with the audience through Instagram and his website. - Dr Rashi Agarwal: Dr Rashi is a psychiatrist and well-known for bursting mental health myths through social media platforms. She talks about various mental health issues like depression, stress, therapy and more. She understood the common problem and questions of the masses regarding mental illnesses and addressed the same with engaging content.
Along with debunking mental illness myths, she also talks about stigmatised issues to spread more awareness amongst her audience. She mixes her content with comical and serious conversations while maintaining the theme. - Dr KK Agarwal: Dr KK Agarwal, a Padma Shri awardee, was a renowned cardiologist and an excellent teacher. He was also the founder of an NGO, the Heart Care Foundation of India (HCFI). The NGO continues his legacy, to educate the audience with regular healthcare updates through a well-maintained social media presence under his name.
They cover comprehensive issues like bone strength, cancer, mental disorder, CPR, skin health and more. The content includes conversational videos of experienced doctors providing information and advice to the audience, enabling them to understand the genuineness of the NGO. - Dr Reema Pandya: Dr Reema is a paediatrician who is well-experienced, has numerous papers published nationally and internationally and uses her online presence to share tips and tricks to handle kids and their healthcare. She identified and addressed the gap of unanswered questions for parents. As a firm believer in prevention rather than cure she promotes the same through her engaging content. She helps parents navigate through their child’s healthcare, nutrition, physical, emotional and mental development through their growth years.
- Dr Vidhya Nair: Dr Vidhya is a psychologist who shares various tips and advice on social media, on how to manage mental health. She talks about dealing with issues during various phases of life like depression, anxiety, panic attacks, stressful situations and how to distress during the same. She also explains to her audience how to be a support system for individuals facing similar mental health issues.
She blends her content with videos and textual content to keep her audience engaged and help them understand mental health in simpler terms. - Dr Akshat Chadda: Dr Akshat is a lifestyle doctor and counsellor with a unique social media presence. He also understood the largely misinformed audience and was motivated to provide them with a credible source of information. He talks about health issues like diabetes, thyroid obesity and more.
He creatively uses the ongoing social media trends to keep the audience engaged while providing them with the information that would be helpful. He understands the audience and primarily creates short video forms to reach a much larger audience. - Dr Ishinna Sadana: Dr Ishinna is a renowned parenting coach and counsellor. She regularly speaks of the challenges faced by parents and offers her advice for the same. She also guides parents to aid the development of their children better
She has helped many parents with her content on social media platforms. She uses the short video format to provide tips and information on parent coaching. She also uses live videos to share advice for parents and parent bloggers. She understands her audience and creates content with the same theme of parenting to maintain consistency and adds thought leadership.
| Name | IG handle | |||
| 1 | Dr. Tanaya Narendra, India | dr_cuterus | DrCuterus | |
| 2 | Dr Siddhant Bhargava, India | dr.siddhant.bhargava | ||
| 3 | Dr Rashmi Shetty, India | drrashmishettyra | drrashmiraishetty | |
| 4 | Dr Yuvraj Jadeja, India | doctoryuvi | ||
| 5 | Dr Sarthak Dave | dr_sarthak_dave | ||
| 6 | Dr Manan Vora, India | dr.mananvora | ||
| 7 | Dr Agni Kumar Bose, India | doctor.agni | ||
| 8 | Dr. Vishakha Shivdasani, India | doctorvee | ||
| 9 | Dr Prateek Makhwana | fertility_scribbles | ||
| 10 | Dr. Rashi | drrashipsychiatrist | ||
| 11 | Padma Shri Dr K.K. Aggarwal | drkkaggarwal | drkkaggarwal | |
| 12 | Dr. Reema Pandya, India | dr.reemapandya | ||
| 13 | Vidhya Nair | dr.goodvibes_ | ||
| 14 | Dr akshat chadda | Dr_akshat | ||
| 15 | Dr Ishinna Sadana | ishinna_b_sadana |
Social media Content
The healthcare industry has a large audience on Instagram seeking for tips and tricks for better health care. Check out these Indian Doctor Influencers who are making a difference.
- Dr Tanaya Narendra aka Dr Cuterus
She is an embryologist, a published author and a doctor influencer. Dr Cuterus is well known for demystifying women’s health and sexual health. She talks about myths and taboo topics attempting to close the gap between patients and doctors through explanation or humorous response. - Dr Siddhant Bhargava
He is well-known nutritionist and ketogenic diet specialist.He explains the importance of a healthy and nutritious lifestyle while advocating for mental health. He debunks myths conventional beliefs, check facts, provide tips and recommendations regarding nutrition through extremely creative content. - Dr Rashmi Shetty
Dr Rashmi is a renowned dermatologist and cosmetologist. She provide information regarding the various skincare products, routines, and treatments, available and provides her advices on the same. - Dr Sarthak Dave
He is a psychiatrist and a doctor influencer to advocate for mental health. He explains the importance of mental health awareness to bring positive change. He often talks and provides advices on various mental illnesses like depression, anxiety, suicidal tendencies, psychological abuse and more. - Dr Manan Vora
Dr Manan is a renowned orthopaedics and sports medicines specialist He educates the audience with research-based information and articles about bones, joints and muscle health, exercise and fitness tips to maintain good health. He promotes the importance of sports medicine in every individual’s life.
