An effective digital marketing strategy is an indispensable aspect of every business in every industry. It consists of leveraging digital channels such as search engines, social media, responsive websites, and other various platforms to engage with prospective and existing customers.
The rising competitive levels have led to a digital presence being an absolute necessity to remain relevant. A robust digital marketing strategy aims to reach a much larger audience segment while being cost-effective. It utilizes the elements mentioned above to harness growth and attains a competitive edge for brands.
Digital marketing strategy plan for doctors
- Mobile-friendly website: Mobile-friendly aspect plays a vital role in a website. Due to the increase in searches conducted on mobile, Google changed its SEO algorithm and made mobile-friendly one of the key ranking factors.
A mobile-optimized website for a doctor contributes to benefiting their professional reputation and image. It also ensures targeting patients from most economic strata since today a mobile phone is more affordable than computers.
As per research, 44% of patients who conducted a search for hospitals on their mobile phones made the action of scheduling an appointment.
- Google my business: Most searches regarding healthcare, conducted on Google are local searches. Google prioritizes providing local results to its users. Pertaining to the same Google my business for doctors is essential as it plays an important role for the doctor to appear in the top search listings.
GMB verified profile adds credibility to the doctor and increases the chances of patients clicking on the profile by 60%. It also provides patients with quick contact and information. Its feature for reviews also benefits the doctor by gaining genuine patient reviews and driving more traffic.
- Social media presence: A social media presence of doctors enables effective communication with patients through various social trends. It has become a great communication tool.
Doctors can reach out to potential and current patients and share information about their medical facilities.
According to research, it was witnessed that the use of social media by healthcare professionals impacted the patients leading to equal communication, and an increase in the switching of doctors. It also noted fostering better relationships due to the interaction between patients and doctors.
60% of social media users trust posts shared by healthcare professionals.
- Facebook ads/PPC: Facebook offers a range of various advertisement types like image ads, video ads, slideshow ads, and carousel ads. This provides doctors with visual aids to gain attention from the target audience. It is a powerful tool for social media marketing, targeting prospective patients through various demographics like age, sex, location, behavior, and interest.
Like Facebook ads, PPC ads are also aimed to increase visibility leading to a boost in brand awareness and recognition. Since Google ads are highly intent and target-oriented they allow direct targeting through specific geographic locations, driving a certain audience segment and boosting the patient flow.
- Local SEO: Local SEO includes link building, increasing online visibility, and more to increase traffic to the website. As mentioned earlier, a majority of users search for healthcare facilities around them, and local SEO is an excellent tool aiding the same. It optimizes the website for locals leading to an increase in lead generation, action, and conversion.
Although local SEO aims to increase local search visibility, it also enhances overall online visibility, enabling medical professionals to build an excellent reputation. The most important benefit of local SEO is it offers an increased patient roster which is highly essential for every healthcare facility.
- Building an email list: An email list can provide great access for healthcare professionals to market their expertise and facilities among patients as well as other industry professionals. It equips them with their healthcare and the doctor enabling them to make well-informed decisions. This also helps in building an efficient relationship between the doctor and the patient.
The healthcare email list also enables segment targeting through tailored content based on demographics allowing better communication leads and CTR rates.
- Ebooks (Free & Paid): EBooks are a great source of quick information for patients. They offer high credibility to the doctors allowing their reputation to grow and to be conceived as an expert before the targeted audience segment. Majorly when these ebooks are downloaded users are actively looking for information leading to the execution of the same, this adds more credibility.
A physiotherapist with a published ebook might receive recognition, recall, and increased patient flow from readers of their book.
- Webinars: Webinars are an excellent source to form a communication path. It allows enhanced visibility with an improved brand image.
Since patients today choose to research online before making action it is necessary to provide them with information. Webinars are effective not only to add quality information but also for doctors to establish themselves as experts, driving their prospective patients to the website. This adds value to the brand and fosters much deeper connections.
What digital marketing strategies will be effective in the healthcare industry?
- Seamless website: An optimized website that offers seamless navigation and speed with cornerstone content is highly SEO-friendly. This increases patient traffic and the chances of them making an action.
- Search engine optimization (SEO): Besides having an SEO-friendly website, a strong strategy is vital to increase the rankings on SERPs allowing more patients to find the healthcare professional on the web.
- Search engine marketing (SEM): The precise audience targeting offered by this strategy provides the healthcare industry an excellent opportunity to drive quality traffic of patients who are potential leads.
- Social media marketing: This strategy aims patients from various audience segments while also developing connections. An active presence can help patients through content regarding health and awareness and provide easy access for them to approach.
- Content marketing: To ensure all the strategies are effective, content is a vital aspect. It enables the healthcare industry to convey its message through strategies.
A digital marketing agency for doctors
Through digital marketing, the primary aim for doctors is to boost patient flow for their healthcare facilities. We believe for healthcare digital marketing to be impactful and receive measurable results, regular and consistent support is required.
At Lucien Solutions we understand the importance of healthcare digital marketing and acquire the expertise to deliver impactful results for the same. We develop marketing strategies that are robust and backed by data-driven research. They are aimed to deliver results according to the requirements of doctors and healthcare professionals while maintaining transparency. We ensure to listen to enable us to provide preferable results.
With our expertise, we understand the field of healthcare, patient behavior, and their needs. We utilize the same to build improvised websites, strategies, content, and a brand image that drives quality traffic leading to conversion.
We are industry professionals with the understanding of driving patient flow by increasing visibility, and engagement while acquiring new patients and retaining current ones. Our seamless management enhances the patient experience providing you with an unparalleled advantage with the patients. It also builds a good brand image and reputation increasing patient loyalty and revenue.
Social Media content
Digital marketing strategies for doctors
- Digital marketing plans include building seamless websites, Google My Business, Social media marketing, paid ads marketing, SEO and Local SEO, building email list, content marketing-eBooks and webinar.
- Digital marketing requires precision and industry experience to achieve impactful results.
- Lucien Solutions acquire the understanding skills and expertise in digital marketing to increase patient flow, derive desirable results and drive growth.
