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Employer branding

Samidha

The digitally advancing world has bestowed candidates with the power to learn more about their potential employer and their company. It has transitioned the market today to a candidate-driven market. It has become necessary for companies to stand out and maintain an exceptionally good reputation. As per research, 86% of candidates were least likely to […]

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6 PPC Strategies You Cannot Ignore in 2022

Samidha

6 PPC Strategies You Cannot Ignore in 2022 It is 2022, and pay-per-click (PPC) remains a powerful strategy for the growth and development of businesses through digital marketing. Search engines have regular changes in their algorithm and hence require the paid ads to be optimized regularly for better results. The same ads and tactics won’t […]

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5 Ways Educational Institutes can Benefit from Digital Marketing (Social + Search)

Samidha

5 Ways Educational Institutes can Benefit from Digital Marketing (Social + Search) Digital Marketing is beneficial for large businesses only’ Is one of the most common myths. Correct utilization of Digital Marketing can be beneficial for all sizes and types of business ventures. Businesses often overlook marketing over digital channels due to this myth. One […]

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What is Performance Marketing ?

Samidha

What is Performance Marketing ? Performance marketing is an effective and result-based digital marketing strategy. Since results drive it, it is entirely based on the performance and impact of the campaign ads. This marketing strategy has ad campaigns tailored and highly targeted to attain beneficial results. Performance marketing strategies allow advertisers to make payments depending […]

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