- Use keywords strategically:
Conduct in-depth research to identify relevant, high, medium and low-volume keywords that are niche and content related. Use them in titles, tags, and content. Don’t ignore low-volume and long-tail keywords because they are more specific and can increase visibility.
- Use header tags:
Organise your content using header and subheader tags. It creates a clear structure enabling the visitors and search engines to understand the content. Header tags with relevant keywords allow search engines to understand the importance of your content.
- Add Alt-text for images:
Add descriptive alt-text to each image on the website. It provides the image’s content information to the search engine and improves accessibility for visually impaired users. Adding keywords to it can increase visibility during image searches.
- Add internal and external links:
The addition of quality internal and external links can add credibility and authority to the website, increasing visitors and visibility on SERPs.
- Add keywords to anchor text:
Use relevant keywords but avoid stuffing them in anchor text. It helps search engines understand the context of the links without appearing spammy.
- Add rich-quality content:
Create original, high-quality and cornerstone content that interests the target audience. Comprehensive content can showcase niche authority to search engines.
- Maintain a clear hierarchy:
An organised hierarchy improves user experience and helps search engines crawl and index the pages efficiently. Unique titles and URLs are essential to understand the page structure and importance.
- Index pages based on relevance:
Allow the search engine to crawl pages based on their relevance, value and content. Use a sitemap and robots.txt file to inform search engines which pages to exclude.
- Use Google Tools:
Google tools like Google Analytics and Google Search Console can help analyse and provide insights on the website’s performance to improve its visibility.
- Optimise graphics:
Compress and optimise graphics to improve the page loading speed. Unsupported graphics can lower the loading speed impacting the website performance, rankings, and visibility.
